In October 2023, SPRIBE, the creator of the pioneering crash game Aviator, struck a strategic partnership with the world’s leading MMA company, the UFC. The collaboration envisaged UFC-assisted promotion of SPRIBE and Aviator, in particular during live UFC events. It’s been several months since the agreement was concluded, and the prominent branding has been yielding inspiring results. A recent live telecast that made Aviator shine brightly was the UFC Fight Night Mexico on February 24, 2024, as highlighted on SPRIBE’s Facebook page.
Today we will discuss whether and how the popularity of Aviator has changed under the impact of the SPRIBE-UFC partnership in general and the spectacular UFC Fight Night Mexico in particular. To shed full light on the matter, we invited Atul Wable, a recognized Indian gambling expert. He invested all his analytical talent and Aviator passion into his project Aviator-Games.in, which is designed as the source of comprehensive game knowledge for both new and advanced Aviator players.
Mr. Wable, how do you foresee Aviator’s UFC appearances influencing its popularity among new and existing players?
Atul Wable: As a zealous fan of Aviator, I am extremely pleased to see the brand receive placement at such large-caliber tournaments. It’s common for a UFC Fight Night to get over a million viewers, including a live attendance of at least 20 thousand viewers. For all featured brands, this means significant exposure and a boost to recognition. For Aviator, such high-level publicity will only have a positive effect, magnifying the game’s worldwide popularity. Moreover, the partnership with and promotion through such a recognized brand as the UFC showcases Aviator’s legitimacy and raises the level of trust towards SPRIBE’s brand.
During UFC Fight Night Mexico, the Aviator logo received a highly visible placement inside the famous Octagon arena. This means that most of the time Aviator was included in the view when the camera followed the fighters. Moreover, the broadcast itself included branded Aviator integrations. This builds the association between the high-octane spectacle that is Fight Nights and Aviator with its high gambling thrill. A portion of UFC viewers will undoubtedly take an interest in the game after watching the UFC event.
In your view, how might Aviator’s association with the UFC alter the game’s public perception?
Atul Wable: As I see it, such a promotional campaign builds up the image of Aviator as entertainment in the same line with UFC Fight Nights: dynamic, fast-paced, unpredictable, thrilling, and emotionally charged. It’s being exposed to a major new audience in a way that is certain to attract it. UFC fans pursue entertainment that will pump adrenaline through their hearts and keep them on the edge of their seats. Aviator is presented as the kind of gambling game that can satisfy their craving for a high-thrill spectacle.
I am convinced that the UFC partnership enables Aviator to go beyond the limits of the traditional gambling audience. This marketing campaign is spot-on in terms of growing its appeal to a much broader, I’d even say, mainstream audience. Aviator’s innovative and electrifying gaming experience is simple at its core. Only expected for it to attract players from beyond the relatively niche gambling realm.
In your opinion, will this news boost the popularity of the game Aviator among players from India?
Atul Wable: Of course, MMA is less popular in India than the nation’s favorites, such as cricket. But India is a huge nation, a major portion of the world’s population. According to statistics and estimates, the Indian UFC audience stepped over the 100 million mark years ago and kept on growing. The prominent placement of Aviator in UFC events broadcast in India helps the brand reach out to an audience that exceeds its current playerbase manyfold. This is certain to have a huge positive impact on the game’s popularity in India, raising its recognition and the level of trust of potential players.
At Aviator-Games.in, my team of gambling experts and I were ready for the UFC Fight Night Mexico featuring SPRIBE and the subsequent influx of new players. Our portal offers lots of beginner-friendly guides. We’ll introduce you to Aviator and help you find the best digital venue to play it with your own unique strategy.
Hello, I’m Kapil Kumar, a seasoned SEO expert and blogger at WinnersList.in. My mission is to spotlight exceptional individuals and organizations across various domains. Through curated lists, profiles, and inspiring stories, I aim to celebrate outstanding achievements and inspire the next generation of champions. Join me in this journey.
